I worked with a team at Intel.com to audit their “Business Transformation” webpage. The Intel team engaged our agency to show them how they could optimize each section of the webpage for both desktop and mobile views. Intel.com uses Adobe Experience Manager (AEM) for authorized authors to use to create web pages on the site. Authors choose a layout for each section (or "blade" as Intel refers to them) and fill in their copy and images. These blades stack on top of one another to build a page. Some authors would try to game the system and use two different blade layouts and try to stitch them together to make one, which created issues with the user experience and created blades that did not adhere to the Intel brand guidelines. The Intel team asked us to review the blades on the Business Page and in their AEM library and give recommendations to optimize the blades and prevent authors from creating the “Frankenstein” sections. I reviewed each blade in AEM with our agency’s engineering director and a visual designer and called out my concerns and created recommendations. The following document is what I presented to the Intel team, and outlines the page as it currently existed along with my concerns and recommendations for optimization and brand continuity.
